Myra Dental

Overview

Myra Dental had one of the strongest content libraries in its sector — years of treatment material, multilingual patient stories and meaningful SEO authority across international markets. But the foundation carrying that asset had grown tired. The two WordPress installations powering myradental.com and myradental.co.uk had drifted apart through years of plugin patches and disconnected configurations, leaving the editorial team dependent on a developer for the smallest change and quietly suppressing the brand's organic reach.

I rebuilt the platform on Next.js and Payload CMS. At the client's request, the two sites run as two independent installations with their own admin panels and servers — giving the UK and Turkish markets separate release cadences and operational isolation — while a single shared codebase keeps the engineering side disciplined. The migration ran in weekly lockstep with the SEO team, designed around preserving the existing rankings rather than replacing them.

The new platform gives the content team the autonomy to publish without waiting on engineering; pages now serve fast from the edge, and releases run without downtime. Beyond the technical migration, this was a product management exercise — protecting an existing organic traffic asset while modernising the stack, bridging SEO, marketing, content and clinical stakeholders, and handing a previously developer-dependent operation back to the people who run it day to day.